So you have a website...
How the heck do you get this website appearing on the first page of Google?
Here are just some factors that we focus on as a dedicated SEO company -
As SEO Experts, our job is to get your website ranking on search engines for the exact phrases that will get you clients.
We optimize the content, source code, meta data and schema of your website to let the search engines understand and rank a website accordingly.
We deliver unique and targeted content that aligns with your business goals. The more authoritative and targeted your content, the higher conversions for your website.
For businesses that are local, our dedicated team of SEO experts in Melbourne target keyphrases based on geographic location, to take advantage of your service location.
SEO or search engine optimisation is the reason users like you get found online.
When you type in a question or phrase into Google, Bing, YouTube or Facebook, you find answers on a page that are relevant to your search. This is called Search Engine Search Result Page (SERP).
Just because you have a website, you are not guaranteed a position on the SERP.
This requires maticulous work by SEO experts who know how to speak to the search bots.
Our first goal is to get your website ranking on the first page of search results using On-page SEO skills. Then we can look at increasing the conversion of your new visitors.
We want your potential customers to find you and trust the content you have on your website so the decision to use your product or service is easy.
Getting ranked on the first page of a search engine has become increasingly harder as algorithms change, software becomes smarter and competing businesses are increasing their focus on SEO.
Since we have been in business for over a decade, we consider ourselves SEO experts and have clients consistantly ranking on the first page quickly.
As SEO Experts, here are just a few of our focus points
BERT, which stands for Bidirectional Encoder Representations from Transformers, is a neural network-based technique for natural language processing pre-training
Clean architecture and content delivery. This means that your website structure must make sense. This update is said to improve the search engine’s understanding of queries.
Your site structure and internal linking strategy to the types of links you build. Make it your goal to have the best content on the web for your topic.
The overall reputation and E-A-T (Expertise, Authoritativeness, and Trustworthiness) of a given company and the individuals who publish content on behalf of that company
Customers are getting smarter and they expect more when it comes to marketing. The more they trust you, the more they are willing to share your content (links), talk about you (value), and buy your products (revenue).
The User Experience from the initial interaction in the Search Engine Results Pages (SERP)
Think about creating your website with the mobile-first approach, then make them compatible for desktop.
Google’s AI is still learning about context so structuring your data is important, very important. Structuring data means that your website tells Google exactly what element is important, what an image is about, what is the important heading, Schema mark ups (sometimes known as rich snippets) and more.
Think Zero-click searches have been a big reality in 2019. More and more brand marketing is happening on Google itself, and not necessarily on websites. Think, Found on the Web, Featured Snippet, People Also Ask, Maps, Events, News results. They don’t require the user to click to the website but display the information an so resolves the queried keyphrase.