If you're a local business owner in Geelong, you know how important it is to be visible online. Here are five tips for boosting your local SEO in Geelong. With more and more people turning to LOCAL SEO Google results, having a strong online presence can make a big difference in attracting new customers. One way to improve your online visibility is through search engine optimisation (SEO). 

1. Use targeted local Geelong SEO keywords:

   Include keywords related to your business and location in your website's content and metadata. For example, if you're a bakery in Geelong, you might include keywords like "Geelong bakery," "baked goods in Geelong," and "best pastries in Geelong." This will help search engines understand what your website is about and increase its chances of ranking for those keywords.

2. Claim your Google Business Profile listing:

   Google Business Profile (GBP and previously called Google My Business or GMB) is a free tool that allows businesses to manage their online presence across Google, including in search results and on Google Maps. By claiming your listing and providing accurate and up-to-date information, you can improve your chances of showing up in local search results. It's best if you list your local Geelong address in your profile. If you prefer not to give away your address, that's okay however, for best results put a local Geelong Address.
   
   

3. Get listed in local Geelong directories:

   In addition to Google Business Profile, there are many other online directories that list local businesses. These can include industry-specific directories, local business directories, and review sites. By getting listed in these directories, you can increase your online visibility and improve your local SEO.

4. Encourage customer reviews:

   Online reviews can be a powerful way to improve your local SEO in Geelong. Positive reviews can help improve your reputation and credibility, while negative reviews can hurt your ranking. Encourage your customers to leave reviews on your Google Business Profile listing, as well as on other review sites like Yelp and TripAdvisor.
   
   

5. Optimise your website:

   With more and more people accessing the web on their smartphones, it's important to make sure your website is optimised for mobile. This includes using a responsive design and making sure that your text and images are easy to read on small screens. There are many other optimisations you can make on your website. It can be technical and it can get overwhelming. Basically, if you can read the content clearly and it keeps you engaged, you'll start to see improvements in your rankings. There are also the basics -

   Here's a small checklist

   To make things easier, we've put together this checklist to help you with your SEO Geelong listing

   1. Title Optimisation: The title of your web page should be using a <h1> element and should include your desired search phrase. So, an example for this article could be "SEO Geelong: Here are 5 Tips for Boosting Your SEO rankings in Geelong."

   2. Meta Description: This is imporant for search engines as well as humans because this may be one of the first things they see on your website. This description appears on Google search result pages. Use 156 characters as any more will not be seen.

   3. Keyword Density: Ensure that your desired search term and related keywords appear frequently throughout the content but in a natural manner. Avoid keyword stuffing.

   4. Internal Linking: Link to other relevant articles or pages on your website that discuss related topics. This can help distribute page authority and keep users engaged.

   5. Add More Localised Content: Consider adding more content specific to your location.

   6. Include High-Quality Images: Add relevant images with alt text containing your desired keyword.

   7. Engage with Local Communities: Encourage local businesses or individuals to comment on the article, share their experiences, or ask questions. Engaging with the local community can increase the relevance of the content for local searches.

   8. Update Content Regularly: SEO strategies evolve over time. Regularly updating the content with the latest tips and strategies can signal to search engines that the content is fresh and relevant.

   9. Backlinks: Try to get backlinks from reputable local websites in Geelong. This can significantly boost the page's authority and relevance for local searches.

Boost your Business with Local SEO Geelong:

Actively engage with local businesses and business network and share your content with each other. Encourage online interactions and make sure you get those Google reviews! SEO Geelong is all about digital marketing so it absolutely makes sense that when you meet people in person, encourage them to help your SEO by getting them to engage with your website and Google review page in Geelong.

NAP for SEO Geelong

What the heck is NAP?

NAP is your business's Name, Address and Phone Number, specifically the ones used in online citations (ie other directories or search engines).

You will need to view where your business appears like on Bing Places, Facebook, AussieWeb, Apple Maps, TripAdvisor etc and make sure the NAP listed are all acurate. Yes, these matter!

For a full list of these directories we recommend contact us and we will send you a spreadsheet with a list of directories.

Conclusion:

By following these tips, you can improve your local SEO in Geelong and increase your online visibility. This can help you attract new customers and grow your business.

As of 2024, Geelong has about 17,000 registered businesses. The city is known for its diverse economy, including manufacturing, health care, and education (Money.com.au). So, it absolutely makes sense to get on top of search results as there is quite a lot of locational competition. 

If you would like to have our local seo experts do all of this for you in Geelong as well as additional SEO tasks to take your website to the next level, Get a Free SEO Consultation for Your Geelong Business Today!.

We serve SEO Geelong, Victoria

This article is perfect for those looking for SEO Geelong

Others might be interested in Introduction to SEO Geelong or Improving SEO Geelong.

For those of you looking to ask questions about SEO in Geelong. I regularly hang out at Soft Cafe in Herne Hill (not far from Geelong CBD). So contact me, I'll be happy to meet with you and give you a few pointers to get you on your way.